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The Nike Book 1 ‘What The’ (2025) represents a bold milestone in Devin Booker’s first signature sneaker line with Nike, celebrating the rapid rise and cultural impact of the Book 1 through a striking, mismatched design language. Staying true to the iconic “What The” tradition, this edition blends multiple visual elements from previous Nike Book 1 colorways into a single statement silhouette, reinforcing Booker’s reputation for individuality, precision, and on-court creativity.
Overview
Built on the streamlined Nike Book 1 platform, the ‘What The’ edition embraces asymmetry and contrast as its defining identity. Each shoe features a different combination of colors, materials, and detailing drawn from earlier Book 1 releases, creating a deliberately eclectic yet balanced aesthetic. The low-top profile remains intact, engineered for responsive performance, stability, and court feel—key attributes that align with Booker’s scoring-focused playstyle. Premium materials across the upper provide structure and durability, while subtle signature branding anchors the otherwise expressive design. Underfoot, the Book 1’s performance-driven cushioning setup delivers reliable impact protection and control, making the sneaker suitable for both competitive play and everyday wear. The result is a collector-level release that fuses storytelling with function, positioning the ‘What The’ Book 1 as one of the most visually distinctive entries in Booker’s signature catalog.
Key Highlights
• “What The” Concept Design: Combines mismatched colors and details from previous Nike Book 1 releases into a single cohesive silhouette.
• Devin Booker Signature Model: Part of Booker’s inaugural Nike signature line, designed to reflect his precision, creativity, and scoring mentality.
• Performance-Focused Construction: Retains the Book 1’s low-profile cushioning, stability, and court-ready build for versatile wear on and off the court.
Where is PUSHAS available?
PUSHAS ships Worldwide from Sydney and Los Angeles.
How long does PUSHAS take to deliver?
'Fastest' sizes are dispatched within 1-2 business days.
Non 'Fastest' sizes are dispatched within 3-10 business days.
After dispatch, Standard shipping will take 1-7 business days to arrive depending on where you are located. Express Shipping by Australia Post may be available at checkout and generally takes 1-3 business days to arrive for 'Fastest' sizes.
Who are the delivery partners of PUSHAS?
Depending on your location, PUSHAS uses Australia Post, CourierPlease, DHL and TNT.
What is Bubble Wrap & Sneaker Spray?
We offer an option at checkout to add Bubble Wrap & Sneaker Spray. We'll wrap your sneaker box with bubble wrap and include a bottle of ICE Sneaker Protector.
You have 2 hours after placing your order to cancel for a full refund. Log into your PUSHAS account, select your order, and click 'Cancel'.
Timeline: Email orders@pushas.com within 90 days of receiving your order. Include "Order Return (Your Order Number)" in the subject line.
Costs:
For potential manufacturing defects:
Improper Packaging Examples: Satchels instead of boxes, no outer box, insufficient padding, damaged boxes, or multiple boxes taped together.
Q: Why do prices vary for different sizes?
Q: Are the product colors accurate to the photos?
While we strive to display colors as accurately as possible on our website, there may be slight variations between the photos and the actual product.
Q: What qualifies as a "damaged box"?
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